Kari Brovall is a writer, marketer and a bonafide storyteller. His love of wine has steered him in the direction of helping wineries bring their wines and stories to the fullest potential. He has been nominated by Wine Travel Awards in the category Food & Wine Influencer / Expert opinion. He is also recognized by Vinoinfluencers World Award as one of the most influential wine persons. As a copywriter and a commercial marketer his creative skills and story ear have provided all wineries worked with prior for a swift, efficient, and creatively interesting experience completely unique to him. He is a sought after copywriter and marketer for wine brands and other organizations obsessed with his behind-the scenes style.

Kari has worked for first class wineries, brands, people and for first class organizations as the creative and iconic web agency Item Interactive where all the collaborative minds developed game changing digital branding and storytelling for clients like Gothenburg Film Festival, Hasselblad, Volvo, Telia and many others. In the early 90´s he was in the house of the legendary Fondberg. The company grew from 32 million SEK to 1.2 billion SEK during his four years with the focus on sales and business development. He drove commercial strategy and served as a sales spokesman for a range of the worlds most admired wineries and global spirit brands including Miguel Torres, Taittinger Champagne, La Rioja Alta, Labouré-Roi, Bombay Sapphire Gin, JB Whisky, Jim Beam, Dalmore Whisky, Miller Genuine Draft and Stolichnaya Vodka.

Kari Brovall was appointed by Miguel Torres in the late 90s to set up the first Miguel Torres wine company in Scandinavia with headquarters in Stockholm, Sweden. Together with colleagues the team succeeded both in sales volumes as in brand repositioning in the market while keeping its identity intact.

In 2021 Kari contributed and participated in the elite e-commerce team in Copenhagen to help establish a new distribution channel which subsequently developed into the fastest growing digital and customer engagement wine platforms in Europe. The entire team participated in the nomination of Entrepreneur Of The Year in 2021 in the start-up/scale up category by Ernst & Young.

For more than thirty years Kari has successfully fostered cultures on the client and ad agency side where creativity flourishes and is directed to drive demonstrably better business and sales results. He has led major initiatives to install new relevance in wineries, and created distinctive new brands, along with the marketing plans needed to bring them to life. Kari highlights the importance of winning your customers trust responsibly, without sex, extortion, or truth-stretching. Traditional public relations and marketing tactics are no longer effective in a world that values transparency. 

Today he combines writing and workshops that explain the creative process and help individuals and businesses to be more inspired in their work.